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Memory Foam Contour CERVICAL Pillow As seen on TV. The unique shape of our memory foam contour pillow helps keep your neck and head in alignment with your spine, allowing you to rest in a 'neutral' position with reduced pressure-reduced pressure means less tossing and turning during the night. With better alignment of the breathing passage, the contour bed pillow also helps to reduce snoring! Our Memory Foam pillow is heat sensitive and conforms to provide customized comfort and the support you need to rest comfortably throughout the night whether you sleep on your side, back, or stomach. Allergy sufferers love our memory foam pillows because they're naturally hypo-allergenic.